BMW South Africa hat zusammen mit iLogic für den Launch der 1er-Reihe eine interessante Kampagne durchgeführt. In fünf Großstädten konnten Passanten insgesamt acht Nächste lang das “Social Racing Game” mit Hilfe von Tablets auf einer 108m² großen, interaktiven Video-Leinwand spielen und ihre Ergebnisse anschließend auf Facebook posten.

“Advertising the new BMW 1 Series, iLogic allowed consumers to engage with the brand in a new, exciting way. Keeping in mind that unmatched innovation is always part of the BMW driving experience, iLogic developed Interactive Video Projections. Full activation on the ground took place over eight nights in major cities across South Africa. Locations were vibey, high-traffic main streets. Through a high powered, HD projector, iLogic projected an interactive racing game onto buildings and scaffoldings (Screen measuring 108m2). Consumers engaged in real time, while having serious fun with new technology and the brand!”